How Can a Product Feasibility Study Launch New Products?

A national dried beans distributor was looking for another product outlet beyond its current grocery store market. Research Design Associates investigated the fresh cooked bean retail market and found substantial interest in traditional regional bean dishes at local outdoor social gatherings (sports events, fairs, concerts, festivals, etc.)

Because moving their bean products into prepared dishes was a major departure from the company’s skill set, the client partnered with established food preparation and distribution organizations to execute the project

The result: new distribution channels increased sales without dangerous exposure to a competitive business where they lacked experience and understanding.

Product Feasibility

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