Gaining Competitive Advantage With Strategic Research

Looking for competitive advantage, a recorded music retailer looked at customer satisfaction and desire using surveys. Because of digitization, the industry was significantly disrupted. A series of strategic market studies helped to company reposition and become an industry leader in a completely reorganized marketplace. The nimble leadership took incisive action based on sold knowledge of the industry and consumer in a market that was transformed in less than 10 years.

Strategic Plan

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