Brand Image Awareness

A manufacturer of car care applicator products began losing market share when a national brand of car wax started bundling their high-end wax with an applicator and removal products. The manufacturer was losing prime shelf space because its product became viewed as a generic low-quality competitor.

The manufacturer engaged Research Design Associates and with our consumer testing input, began designing new packaging in an effort to reposition the products into two market segments: a premium product displayed in a high-end bold box to compete in the space next to the wax products, and the traditional product packaged in plastic bags or cardboard hangers.

Brand And Image

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