Qualitative Research

Ever wonder why your clients make the choices they do? Research Design Associates uses qualitative research to gather an in-depth understanding of why consumers do the things they do.

Qualitative research provides to opportunity to get to the diversity of emotions behind the answer. It allows you to adapt to unintended results from your product or promotional campaign. Research Design Associates enables companies to develop holistic and contextual understanding about how buying decisions are made. Qualitative research can help not-for–profit organizations know why people are attracted to their particular vision, what turns prospects into volunteers or donors.