Guest Writers for the RDA Blog
From time to time our friends help us out and write articles for the Research Design Associates. This is where their articles are posted.
The weekend was a big jump for barter banking, we made our first foray into the NASCAR market bartering for title sponsorship of the No. 10 Tommy Baldwin Racing Chevrolet of David Reutiman. The entire sponsorship deal was completed on trade and was brokered by Tradebank. This was an amazing experience for us because barter banking garnered a great deal of exposure to NASCAR fans, who are known for their loyalty and sponsorship support, and we did it all on trade.
Read more … Barter Goes Racing with NASCAR Sponsorship
Everyone wants new business, but what risks are you willing to take to get it? Bartering offers new business for a nominal brokerage fee, which gives you a double advantage over a coupon campaign. First, you don’t pay your brokerage fees until you get new business, which means you don’t have to spend any money before you start making money.
Read more … Cut a Better Deal: Why Bartering Beats Coupon Marketing
Many businesses face difficult decisions at the end of every year to write off excess or aged inventory in an effort to have the financial statements accurately reflect the financial position of that inventory. Don’t take that financial hit this year! You have alternatives that will not impact your balance sheet or income statement at all. You have the opportunity to take those assets that have been a balance sheet headache and trade or barter them for prepaid assets such as media. There are many corporate barter exchanges that make trades like these every day and it is an absolute win-win for all parties involved.
Read more … Don’t Write Off or Write Down That Excess Inventory This Year End!
Barter is simply the trading of goods or services for other goods or services with no cash involvement. To promote bartering and make it easier for companies to interact, barter exchanges were established. These systems enable bartering to be taken to a new level by offering "barter credits" which are used like cash within that specific network. When you "sell" something you get paid in barter credits which you can then use to "pay" for something from another vendor if necessary or bank until needed at a future time.
Read more … 7 Reasons To Barter In This Or Any Economy!
