The Research Design Associates Blog

Visioning is the cornerstone of every successful company. Your vision is the framework upon which you build a successful business.Creating a meaningful vision is essential to how you focus in the coming year. Your vision for your company is the process of putting a pricetag on what you want your company to be in the comming year.

Delay wastes monetary resources (interest payments) and even worse, we lose the ability to get “our ox out of the ditch” and to get ahead of our competitors (opportunity cost). In my opinion, lost opportunity is the real crime because it never comes back. We must move on. In a world that is changing in exponential dimensions with emerging economic power houses, dwindling resources, out-sourcing of American jobs, population explosions, unstable governments, terrorist concerns… We need new ideas - a new road map. My business model is broken, the fundamentals are there, but what are my buyers thinking? Answers for the future are not always the tried and true ones we all used forever.