The Research Design Associates Blog

(fund raising)

The Way Forward for Charitable Organizations

A majority of charities can’t afford paid publicity, and the slow demise of newspapers makes it nearly impossible to get eye-catching unpaid space. Citing wildly successful turn-around campaigns in the for-profit sector for pork, milk and eggs, Pallotta wants to leverage that type of media campaign for the charitable sector. He is convinced that a well-researched national effort can, over time, change the public perception of these organizations.

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