The Research Design Associates Blog

(Market Opportunities)

Using Big Data To Create Value

One source of Big Data with broad implications for any company is tracking how people use your website. The path they follow, how many times they frequent a page, or search more deeply for answers is of value to your company but may also be useful to others. While another company’s data may not have great value by itself, but when aggregate with another data base, becomes extremely valuable.

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Big Data Big Challange Big Oppportunity

There are several real consequences of Big data accessibility. There has yet to be a democratization of Big data so that the power of that information is available to small and mid-sized organizations. While the younger generations of business, science, non-profits and public policy communities are better champions of data based collaborative engagement, there is little access to this information. The cultural change necessary to utilize data at all levels of decision making in preference to “gut” feelings or “in my experience” of senior management has yet to occur. So for the moment Big data is simply unavailable to any but the largest organizations for real-time decision making. For the US to maintain market leadership a solution has to be developed. The divide between organizational manager experience and rapidly evolving information has to be bridged if entrepreneurial success is going to thrive.

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Doing Web 1.0 Better

My business is small - it's local - it's personal, so e-business doesn't fit my business model. Alas ecommerce has to be part of you long term business strategy. Some ideas for making your web 1.0 site work harder for you. You don't have to compete with every deep pocketed international company. No need to miss out on the power of your web investment.

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Exporting to Developing Countries

Sourcing goods and services across the globe was to bring them to the US for sale. Now with a continuing weakening dollar it is time to search the US for goods and services to sell in developing markets. Grow your business internationally. Support finding ind international markets.

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