Credit card companies find merit in promoting small business with web sophistocation beyond most small business' reach. Five years ago, the Small Business Agency (SBA) partnered with American Express (AmEx) to highlight small businesses on the Saturday after Thanksgiving. Coming on the heels of Black Friday, the single largest shopping day of the year, Small Business Saturday gives local merchants a way to be more visible as they launch the holiday shopping season.
AmEx, positioning itself as a friend of small business, devotes a substantial portion of its website to listing partners, including Bing, Yelp, EventBrite, and FedEx for 2014. AmEx returns a small rebate to its cardholders on purchases made on Small Business Saturday.
Read more … Small Business Saturday: Highlighting the Value of Local