The Research Design Associates Blog

(Darrah Brustein)

10 Simple Ways to Improve Your Reputation

Pop quiz: What form of currency never fluctuates with the market?


Answer? Your reputation.


Your actions + what others say about you = your reputation. This small formula is the most powerful leverage you have in business — and in life, for that matter.


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I'm a Member of the 1%...On LinkedIn

Since I get asked for LinkedIn tutorials from time-to-time, here are some helpful tips on how to build your brand, especially relevant to those in sales and business development roles.

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Finally, it was time for the Shapers’ wrap up. Quite the love and energy fest! It felt really cool to see how close we’d gotten so quickly. The next little bit of the afternoon was used to pack up and get ready for the cocktail event on Magic Mountain. 

We arrived, and almost immediately I began a conversation with Eric Whitacre, the interesting composer from the digital masterpiece panel. I found him to be the most interesting individual conversation I had, as well as a flycatcher of interesting people. I got wrapped up in that energy and had a blast!

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Davos Schedule Change

Next, it was time to meet the Shapers in the main hall for a photo op with Muhtar Kent, CEO of Coca-Cola, our largest sponsor of the Global Shapers program, and Klaus Schwab. From there, I ventured to the Africa tent with my roommate and some friends from our hall, and had a great time getting to know them better. Afterwards, I trekked up the mountain to a women’s leadership dinner. It was really neat to interact with so many successful women, some of whom were simply overwhelmingly humble, even when they were huge names in their country and beyond. We broke into table discussions on women mentoring women. 

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Davos Full Court Engagement

There were corridors of make-shift private offices for many a bank and consulting firm to do just that. This was yet another layer of Davos presenting itself. 

 I went to his session called ‘Digital Masterpiece’ which also featured the founder of WordPress, Matt Mullenweg, and a really engaging man named Eric Whitacre, who composes virtual choirs that have gone viral. It was, by far, the best session I’d attended, because it was exciting, motivating, and most importantly, authentic.

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Easily Crossing the Age Divide

kicked off the day with an early morning private session with a Global Agenda Council on how to engage tomorrow’s consumer in sustainability choices. I sat in a room with thirty executives who came from household-name companies. They welcomed my input on how to engage Millennials, as well as children. This was my first real experience of the week in getting to be so front-line with such powerful decision-makers. I loved getting to hear their thinking processes, and also to be able to engage in a dialogue.

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Davos Resilient Dynamism

The next day started off with an early morning with a walk to the Conference Centre to dive into a session on ‘the social technology context’. This included points on how social media can now disrupt governments, as well as questions on how we can use social media to impact our communities positively. After that, I scouted out some space in one of the many coffee lounges, and met with the head of North America for the Schwab Foundation for Social Entrepreneurship. We had a great conversation about possible deeper collaborations between her community and the Shapers.

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Milti Layered Engagement at Davos

We dove into project management, since that’s the bulk of our work as Hubs. Some tips that stood out to me were to mobilize our Hub members with key talking points about projects, so our message is consistent. BBC interview. The theme of Davos as being multi-layered. On the surface, you have the 500 sessions offered from Wednesday to Saturday in the Congress Centre The next layer down are private (invite-only) meetings for the Global Agenda Councils, working on everything from engaging consumers in sustainability choices, to the global epidemic of youth unemployment, to entrepreneurship, to tech innovations, and many more. Beyond that there are meetings (also known as bi-laterals) between any combination of people you can imagine.

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Global Shaper at Davos

Once each year, the sleepy Alps town of Davos, Switzerland becomes a mecca for thousands of people. Whether you’re a CEO, economist, media leader, artist, academic, politician or royal, somehow you fit into the mysterious ecosystem of the World Economic Forum’s Annual Meeting. I had the great pleasure, and potentially once-in-a-lifetime opportunity, of going as one of 50 Global Shapers from across the world.

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7 Steps To Start Teaching Your Kids About Money Now

When a child is born, no parent ever thinks to themselves, “I sure hope he/she grows up with no sense of personal financial responsibility.” Few parents teach their children about money actively. Here’s the problem: Whether or not you actively teach your kids about money, they’re learning from the world around them. Want to take the reins and teach them proactively, or let your actions and the world’s examples concerning money be their teacher? Here are 7 straightforward tips for teaching your children about money (as early as they can read).

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